Find high-value accounts.
Target key decision-makers. Push them down the sales funnel.
Generate a greater ROI than ever before.
WHY ACCOUNT-BASED MARKETING
Account-based marketing is the future for B2B marketing.
In-person meetings and trade shows are almost nonexistent these days, so how do you speak directly with the buying committee at your target accounts?
Gone are the days of hoping your cold email will be relevant in the inbox it lands. ABM, when executed properly, is superpowered: It aligns your goals, teams, and resources to engage accounts, build quality relationships, and open (and close) higher-value deals faster.
As a leading B2B marketing agency in the Southeast, The ABM Agency (formerly SEO My Business) works with your internal team to create
an ABM campaign tailored to your needs. From start to finish, we’ll develop the right strategy and creative, personalized assets while implementing a user-friendly reporting dashboard for your organization to utilize.
Our team will get your content in front of the right eyes and partner with you to grow your business year over year.
ABM for B2B companies starts with a well-thought-out strategy.
At The ABM Agency, we create an ABM strategy with 5 stages:
ABM strategy is never one-size-fits-all. For each client, we create a custom data stack that leverages data from third-party sites in conjunction with first-party engagement data, which tracks a target account’s position in the sales funnel and delivers content appropriate to their current level of engagement. This provides every member of your sales team with a detailed history of your target account’s engagement with your brand or service in an easily comprehensible format, giving them a clear direction on the necessary next steps toward closing that deal.
The ABM Agency team modifies your already-existing content and creates custom, hyper-focused assets for every account, on every platform, at every stage of the sales funnel. This personalized experience engages and pushes target down the funnel by balancing between compelling and “creepy.” From e-books to podcasts, white papers, and webinars, our creatives go above and beyond to meet your content needs.
ABM is only effective if your target accounts actually see the content created just for them. We utilize paid search, programmatic, SEO, content marketing, social media, remarketing, and LinkedIn advertising in order to expertly deliver personalized experiences in every stage of the funnel.
With The ABM Agency, there are no hurdles in new ABM efforts syncing with customer systems (CRM, email marketing automation). Choose the option of our user-friendly reporting platform or we can integrate our system with your native platform. Either way, we take data from Point A (a data warehouse) to Point B (reporting tools) while keeping everyone on your team connected and all efforts automated.
Reporting is a feature of the marketing and sales strategy that can make or break your campaign. Without reliable data on a platform that fits your team’s needs, making informed ABM decisions and pushing accounts down the funnel become nearly impossible. Our unique reporting methods help B2B companies see through messy analytics data and identify an account’s progress through the sales funnel—all while providing clear visual and quantitative dashboards for the involved parties (sales, marketing, the C-suite). We then take those reports and data points and use them to help push target accounts into becoming sales qualified leads and eventual customers.
Is ABM What Your
Use our tool to measure how
much a modern ABM strategy
would benefit your company.
ABM Buyer’s Guide
If you’re overwhelmed by the
number of available ABM platforms, read our Buyer’s Guide to decide what makes the most sense for your business
According to research by Altera Group,
97% of businesses using an ABM approach saw higher ROIs
than with any other marketing strategy.
INTERESTED IN ALL THINGS ABM?
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