Paid Social
Advertising
for ABM

Paid Social Advertising for ABM - Channels icons flowing into a funnel
Paid Social Advertising for ABM - mobile reports

Paid Social Can Help Determine ABM Results

Our firm will take your product and brand image into account first, and cross reference that with your target audience. Very often, ABM target lists can contain many individuals that share similar demographic information and social media use. We’ll find the common denominator between your targets, and start the spend there, using advertising that’s sure to appeal to the majority of your prospective clients on a level of pinpoint specificity. If you choose us for ABM services, your Social Media performance will always be accessible, with a reporting dashboard that tracks your impact on a second-for-second basis, so you can check in on how we’re doing no matter whether there’s a specialist on the clock or not.

How We Use Paid Social Ads for ABM

Our firm will take your product and brand image into account first, and cross reference that with your target audience. Very often, ABM target lists can contain many individuals that share similar demographic information and social media use. We’ll find the common denominator between your targets, and start the spend there, using advertising that’s sure to appeal to the majority of your prospective clients on a level of pinpoint specificity. If you choose us for ABM services, your Social Media performance will always be accessible, with a reporting dashboard that tracks your impact on a second-for-second basis, so you can check in on how we’re doing no matter whether there’s a specialist on the clock or not.

Paid Social Advertising refers to the ads and sponsored messaging your business can present across multiple social media platforms to an audience you can target via profile information. This tactic is especially effective when used in combination with Account Based Marketing campaigns, because social media platforms often have the information your business needs to target high-value prospects— which can save your team money, and sometimes let you skip a spend on third party data acquisition altogether. Additionally, many of your highest value targets are spending more time on Social Media than they are anywhere else on the internet, and that’s a guarantee. Give the conventional marketing spends a break, and reach out to your targets where they’re actually spending time. With SEO My Business, you can engage your target audience effectively, using deliberate spends on digital spaces you’ve seen your target using. We always come to your marketing team with audience data first. It’s only then that we’ll decide whether Paid Social will yield the most effective ROI for your ABM campaign.

How Paid Social Works With ABM

Social Media is a perfect medium for targeted marketing because the platforms themselves were created to nurture conversations and engagement— exactly what increases your brand recognition and revenue. Using social media well alongside paid social media advertising gives your sales team an upper hand on the competition, by having your marketing qualified leads already exposed to the best content your company has to offer, creating a strong framework for a future business relationship. While organic social media marketing is invaluable, paid advertising guarantees your content reaches the businesses that are on your list of ABM targets. To put it simply, it’s not possible to reach three or four specific members of a buying committee using Facebook Status updates and Tweets (no matter how funny you can be in 280 characters). To keep your ABM spend low and your return high, it’s critical that whatever marketing tactic you’re using is sure to reach only a handful of important targets, so you can avoid paying for the views of people that never intend to buy. Paid Social Advertising fits that bill perfectly, and is one of our primary tools for increasing your campaign’s ROI as a result.

Paid Social Media coming together for ABM

Paid Social Media
Puts Your Sales Team
on the Fast Track to
Building a Business
Relationship

Different Social Platforms Yield Different Results

The channels you choose for paid social advertising will have different effects on your campaign. At SEO My business, we’ll determine which platforms your target is using, and then adjust our strategy to reduce total cost. Our specialists are fluent in back-end operations for every social media platform that can influence medium, large, and enterprise-level clients. With access to more ABM tactics in total— including multi platform paid social, paid search advertising, and SEO for ABM— your sales funnel will have the highest possible success rate. Here are the platforms that we’ll likely use for your business:

linkedin

LinkedIn:

Using LinkedIn can put your sales team on the ground floor with your marketing targets. Paid Ads on this platform come in several form factors, including Conversation Ads, Text Ads, Follower Ads, and Dynamic Ads. These are unique tools that can create unique benefits like creating multi-layered awareness, collecting data, and engaging specific users. LinkedIn is the leading ad space for ABM, and it’s essential for tracking down the upper level targets on your ABM list.

twitter icon

Twitter:

Twitter Ads are a quiet but steady paid source for ABM. SEO My Business offers Conversion, Consideration and Awareness Paid Ads to supplement your ABM structure through Twitter. Using twitter we can report on reach, video traction, premium content, app install status, followers, engagement, website traffic and app reengagement. By fully fleshing out Twitter’s Audience Platform (TAP) our Digital Ad Operations Team can continue to drive leads towards your sales team.

linkedin

Facebook:

Facebook offers a dense ecosystem of ad space that includes tools like basic, single-image ads, polls, collection ads, video ads, and carousel ads. While Facebook might seem like the wrong place to target enterprise-level clients, it’s often one of the most used platforms in terms of the total content viewed per target. As a result, visibility on Facebook tends to be highest among the platforms available, making it one of the most efficient spends to get ABM results.

linkedin

YouTube:

The world is changing, and where Google was the future, YouTube has started to take its place. Plenty of professionals are taking their “How to ___” queries to the video provider while they’re at work, and it’s become a hotbed for effective targeted advertising. YouTube offers custom demographic and behavioral filters, as well as channel-based advertising, making it easier than ever to leave an open order for quality prospective clients. Visual assets are projected to become an even bigger aspect of search, and with YouTube Ads you’ll have your bases covered.

Using Paid Social to Research and Verify ABM Targets

With any ABM provider, your list of ABM targets will always include some duds. These can be individuals with mislabeled or inflated job titles, firms that misrepresent their revenue, or literal bots that are only designed to look and act like business people online. Using Paid Social is a way to identify the real people making decisions at your target firms, and get insight into how they’ll view your sales list down the line. Plenty of marketing tactics waste spends on fake users, but with a strong social media presence it’s easy to identify which accounts are worth doubling down on.

Paid Social Advertising graphic for ABM

Paid Advertising is a great way to open up real connections with other users from your sales or management team’s personal accounts. Paid Social works best when the page they’re clicking to looks welcoming and legitimate, so having a robust social media presence in place is invaluable for securing new prospects. Naturally, this will give your sales team better insight into what sort of content will work best for Paid Social Advertising.

Paid social increases ABM advertising

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Get Started With SEO My Business Today

Our Digital Marketing specialists are concerned with your bottom line first, and leads generated second. With over 20 years of experience in Digital Marketing and 14 years of experience in Social Media ads, SEO My Business has personnel that know how and where to allocate your marketing budget. Choose SEO My Business for your ABM Campaign, and we’ll use the best techniques specific to your brand, and deliver the highest quality of clients you’re looking for right to your doorstep.

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