Although SEO and PPC advertising are our bread and butter, we also have a passion for creating powerful content in order to increase our clients’ brand awareness and public image. Maintaining a positive relationship with the media is essential to enhancing your company’s reputation…that’s where we come in.
We provide a wide range of creative and analytical PR services that are completely customizable depending on each client’s needs.
Many people confuse public relations and advertising for the same service, when in reality, they are quite different. Advertising is promoting one's business through paid announcements or displays, whereas public relations focuses on building positive, mutually beneficial relationships between one's company and the public. PR practitioners use their connections with the media to produce unpaid editorial content about their clients in order to increase brand awareness and build their public image. However, public relations can sometimes cross over into other fields such as marketing, graphic design and web design.
Atlanta Public Relations Deliverable List
|Research and Development:
We will spend approximately 15 hours researching and developing each necessary media contact list. Developing these lists is the first step when starting a new publicity campaign.
|Media Relations and Editorial Writing:
We will write editorial content such as press releases, pitch letters, feature articles, fact sheets, media kits, and by-lines. After the writing stage, we will pitch the content to the media in hopes of landing a placement, which can take weeks or months depending on the publication.
|Media Monitoring and Reporting:
Once the pitching process is underway, we will monitor online media outlets for client coverage and report any findings to the client. Monitoring tools such as TapClicks and Google Alerts will be utilized.
|Social Media Strategy and Execution:
We will create, post and track engaging social media content for our clients for Facebook, Instagram, Twitter, and Pinterest. We will also write and upload creative blog posts for our clients’ websites. We offer the social media posts on a daily or weekly basis, and the blog posts on a weekly or monthly basis, depending on the clients’ needs.
We will help manage and maintain our clients’ reputations by tracking online reviews and discussions on websites such as Yelp, Google Reviews and TripAdvisor. Being aware of the reviews on these sites and taking proactive steps to ensure they reflect our clients in a positive way is an essential part of public relations.
We Specialize in Public Relations for:
- Interior Designers
- Small Businesses / Boutiques
- Kitchen & Bath Designers / Retailers
- Landscape Designers
Don't see your industry on this list? Give us a call anyway!