ABM Webinar Series
Episode 1: How Do You Develop an Effective ABM Strategy?
In the first episode of our Webinar series, Vincent DeCastro and Jason McDaniel tackle the fundamentals of developing ABM Strategy.
ABM works because it targets an organization instead of just an individual. Because it’s more targeted in advertising and reporting than traditional lead generation, ABM leads to a higher ROI, clearer results, and a more efficient sales cycle. Now that face-to-face interaction is less likely, an effective ABM campaign is more important in B2B sales than ever before.